SportsMed Performance Trading LLC agrees distribution rights for NuStep in UAE

2nd July 2025

SportsMed Performance Trading LLC, a leading distributor of high-performance rehabilitation and fitness equipment based in Dubai, is proud to announce a new partnership with NuStep, LLC, a U.S.-based manufacturer renowned for its inclusive, high-quality fitness equipment.

NuStep has been a pioneer in the inclusive fitness and rehabilitation space for over 30 years, designing equipment that is accessible to users of all abilities. Their products are built to the highest quality standards—known for their durability and user-friendly features.

Commenting on the partnership, Trevor Donald, Co-Founder and CEO of SportsMed Performance Trading LLC, stated:

We are incredibly pleased to bring NuStep into our portfolio of products. NuStep is internationally respected for its range of recumbent cross trainers and bikes. Their equipment is not only exceptionally well-made and robust, but it also addresses the needs of a wide variety of users, from rehabilitation patients to those looking to start or continue their fitness journey. This partnership is a major step forward in our mission to offer the best and most effective solutions on the market to our clients across the UAE. With our Demo Zone launching soon in Dubai we are delighted for it to feature the latest T6 PRO NuStep model!

The addition of NuStep to SportsMed’s distribution line strengthens the company’s commitment to expanding its range of premium products, ensuring that clinics, hospitals, fitness centres, and wellness providers have access to cutting-edge equipment.

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