Our History

SportsMed Performance Trading LLC

We help people to get moving.

We started originally as employees of AlterG, and then progressed to become distributors of the AlterG product range, as well as many other innovative products to improve fitness, health and recovery.

We have achieved over 10 years of experience in the field, which helps us to bring an outstanding service for our customers.

1989

HUR launched as the result of a research project at the University of Technology, Helsinki.

2005

AlterG Anti-Gravity Treadmills were created using patented Differential Air Pressure (DAP) technology, originally developed for NASA.

2010

Founder and CEO of SportsMed, Trevor Donald, joins AlterG to launch into the UK and European markets with both the PRO Sports model and M320 Rehab Model.

2016

SportsMed Products Ltd was formed, led by Trevor Donald, in the UK to take over exclusive distribution of AlterG Anti-Gravity Treadmills in UK & Ireland.

2018

SportsMed widen portfolio of products becoming HUR’s exclusive distributor in the UK providing a full range of pneumatic strength and balance training products.

HUR launch all new Hi5 SmartTouch software across the HUR range.

AlterG Launch Via400 rehab model of AlterG and AlterG Pro500 sports model.

2019

AlterG launch Via500 rehab model of AlterG.

2022

SportsMed opens first show room!

2023

HUR launches new and improved balance system with cognitive training tools.

2024

HUR Marks 35th Birthday with 1,000s of installations worldwide.

AlterG Launches NEO+ range, having done over 6,000 installations worldwide.

2025

SportsMed obtains distribution rights from AlterG in GCC and HUR in the UAE. SportsMed Performance Trading LLC, a Dubai based company is born!