Dubai, UAE – August 5, 2025
SportsMed Products Ltd. (“SportsMed”) is delighted to reaffirm its long-standing partnership with Lifeward Ltd., enhancing our distribution of the AlterG product lines to now include the United Arab Emirates and all six members of the Gulf Cooperation Council (GCC).
Lifeward—Nasdaq‑listed LFWD—announced yesterday (August 4, 2025) that it is extending its collaboration with SportsMed through SportsMed Performance Trading LLC, based in Dubai, UAE, to deliver the AlterG Anti‑Gravity System throughout the GCC region.
According to Lifeward’s CEO, Mark Grant, the GCC expansion is “a critical step in driving the success and global reach of the AlterG product lines”.
Since its launch in the UK and Ireland in 2015, SportsMed has successfully sold over 300 AlterG systems, delivering bespoke training, servicing, and maintenance to each client. As part of its regional expansion, SportsMed has opened a Dubai-based demo facility to highlight the capabilities of the latest AlterG NEO+ system along with their other brands including HUR & NuStep.
We’re excited to bring our proven distribution expertise to new markets in the GCC, in close partnership with Lifeward. This announcement reinforces our commitment to delivering best possible solutions and technologies to support rehabilitation and performance.
About SportsMed Products Ltd. & SportsMed Performance Trading LLC
Founded by former AlterG staff in 2010, SportsMed Products Ltd. has operated as an exclusive UK and Ireland distributor since 2015, selling over 300 AlterG units. SportsMed Products also supplies other well-known technologies including NuStep, HUR, HUMAC NORM to both public and private companies. Within the GCC region, SportsMed Performance Trading LLC provides comprehensive distribution, training, and support services for AlterG systems and various other products.
About Lifeward Ltd.
Headquartered in USA, Lifeward designs, develops, and commercializes life-changing solutions that span the continuum of care in physical rehabilitation and recovery, delivering proven functional and health benefits in clinical settings as well as in the home and community. Our mission at Lifeward is to relentlessly drive innovation to change the lives of individuals with physical limitations or disabilities. We are committed to delivering groundbreaking solutions that empower individuals to do what they love. The Lifeward portfolio features innovative products including the ReWalk Exoskeleton, the AlterG Anti-Gravity System, the ReStore Exo-Suit, and the MyoCycle FES System.
Contact:
Nikki Donald
Chief Operating Officer
Email: sales@sportsmed.ae
Website: www.sportsmed.ae