6th January 2025
SportsMed Performance Trading LLC, a trusted leader in the supply of high-quality sports and rehabilitation equipment in the UK, is proud to announce the launch of its newest division, SportsMed Performance Trading LLC, based in Dubai, UAE. This strategic expansion marks a significant milestone as the company brings its vast experience and innovation to the Gulf region.
SportsMed Performance Trading LLC will serve as a professional provider of some of the best sports and rehabilitation equipment available globally, now catering to the needs of the UAE, Saudi Arabia, Qatar, Bahrain, and Oman. Using the extensive experience of SportsMed Performance Trading LLC, this new venture aims to deliver world-class bespoke solutions to healthcare, sports organisations, and rehabilitation centres throughout the region.
“We are thrilled to establish SportsMed Performance Trading LLC in Dubai, UAE as our first base within the GCC” said Trevor Donald CEO of SportsMed Performance Trading LLC. “Our mission is to provide clients with state-of-the-art equipment, backed by our proven track record in the UK and our commitment to quality, innovation, and customer service. This expansion allows us to support the region’s growing demand for advanced sports and medical rehabilitation solutions.”
At the core of SportsMed Performance Trading LLC’s offerings are Lifeward’s unique AlterG Anti-Gravity Treadmills, including the brand-new NEO+ range, which provide ground-breaking technology for rehabilitation and performance training. Additionally, the division will supply HUR’s Pneumatic Strength and Balance Testing Equipment, designed to enhance strength training, rehabilitation and balance assessments with precision and ease. The SportsMed product range will be further complemented by a comprehensive selection of equipment tailored for the physiotherapy and sports industries, ensuring clients have access to the latest advancements in rehabilitation and athletic performance technology.
Having started as employees of AlterG, then launching as an independent distributor, SportsMed Performance Trading LLC brings over 15 years of experience in the industry, having built a reputation for excellence in supplying, installing, and maintaining cutting-edge equipment. The new division will uphold these high standards, offering comprehensive services that include preventative maintenance and user training to ensure clients maximise the potential of their investments.
The GCC region is witnessing a surge in demand for modern sports and rehabilitation solutions, driven by an increasing focus on health, wellness, and professional sports performance. SportsMed Performance Trading LLC is poised to contribute significantly to this growth by delivering tailored solutions designed to meet the unique needs of the market.
For more information about SportsMed Performance Trading LLC and its offerings, contact sales@sportsmed.ae
Further information will also follow on https://sportsmed.ae shortly.